For this special anniversary collection, PUMA has incorporated modern cuts and materials into the kit while staying true to the design's roots, creating a product line that honors the past while embracing the future. The collection draws inspiration from a previous Al-Hilal kit, which symbolized the synergy between the club and PUMA, both known for pushing boundaries in their respective fields. The kit also emulates the T7 tracksuit, which first made waves in 1968 with its signature 7cm stripe and has been a timeless staple in sports and fashion.

With a storied history of great achievements over the past 67 years, Al-Hilal has left its indelible mark on both football and sports culture in the region. From welcoming Brazilian football legend Roberto Rivelino in 1978 for three seasons to their over 60 trophy wins over the decades and their record-breaking 70 championships, Al-Hilal has continually raised the bar for Saudi football since its very beginning.

PUMA GCC Managing Director, Johan Kuhlo, commented: “We are thrilled to be a part of commemorating Al-Hilal's 67th anniversary with this unique collection. This collaboration celebrates the club’s past, and present, as it solidifies our commitment to innovating and pushing sports forward together while celebrating this momentous occasion as proud partners. Having an active part in such pivotal milestones for Al-Hilal demonstrates our shared vision to cultivate this partnership further towards an even brighter future.”

Commenting on the launch, Al-Hilal FC Chairman, Fahad bin Nafil, stated: “Across 67 years Al-Hilal has been synonymous with achievement. The club has left its trailblazing mark both in the Kingdom and the region, securing a deep connection with fans and redefining sports culture in the region. Our collaboration with PUMA is an extension of this ambition, demonstrating partnership with purpose and synergy. We look forward to continually making strides on and off the field, with PUMA playing a key role in amplifying our presence worldwide and ensuring together we breach new horizons driven by legacy, ambition and achievement.”

Fans will be able to purchase pieces from the collection, including the iconic T7 tracksuit, long-sleeve jerseys, and more, showcasing the fusion of fashion and sport that PUMA and Al-Hilal are known for. The collection will be available for purchase at select PUMA stores, online at PUMA, and at the Al-Hilal Blu store starting October 16th.