Under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince, Deputy Ruler of Sharjah and Chairman of the Sharjah Executive Council, Sharjah is set to host the highly anticipated "Sharjah Week of the Stars" organized by the Sharjah Commerce and Tourism Development Authority.

SCTDA aims to utilize this global sports event to enhance Sharjah’s position as a key player in the world of sports tourism, showcasing the emirate’s iconic attractions and diverse experiences. By organizing this unique initiative, Sharjah seeks to enrich its year-round calendar of events while reaffirming its advanced capabilities to host and deliver world-class international events on a grand scale.

The integration of tourism and sports is pivotal, as both sectors complement one another significantly. Major sporting events play a crucial role in stimulating tourism by attracting visitors and solidifying the emirate’s standing as a global destination. According to data from the UN Tourism, sports tourism accounts for approximately 10% of global tourism expenditure, positioning it as one of the fastest-growing sectors in the world.

Sharjah Week of the Stars features an exciting lineup of activities, including a football match between international legends titled "Night of the Stars," the "Sharjah International Footgolf Tournament," the "Legends Padel Tour," with special participation from football legends. The week will also include sightseeing tours, friendly matches, and competitive tournaments, giving global sports stars the opportunity to experience Sharjah’s exciting range of tourism and entertainment offerings.