“Shelby American’s incredible reputation is based on their racing prowess and commitment to cutting edge technology that gains a competitive advantage,” said Aurelio Mesa, General Manager of Hax Helmets. “Their company continues to depend on the most advanced designs and materials for their current line of street performance cars and trucks. Our helmets are created with the same philosophy to be a perfect complement for any track enthusiast.” Hax has been offering premium helmets for over 11 years, and the new auto racing model is based on the company’s wildly popular motorcycle design. More than 1,000,000 Hax helmets have been purchased worldwide. Available in four colors, the full-face Shelby helmet line incorporates the latest features: PRACTICAL AND SAFE DESIGN – The aerodynamic design helps reduce wind resistance and minimize wind noise. Hax racing helmets meet Snell, FIA and DOT safety standards. SUPERIOR COMFORT – Multiple vents keep the air fresh. The premium hypoallergenic liner is extremely comfortable, impact resistant, and creates a better fit. The internal design makes it easy to wear glasses and incorporate a Bluetooth headset. GREAT VISION – The latest UV treatment technology, which prevents about 98% of ultraviolet radiation. The TearOff system Ready plastic nails allow installation of an optional anti-dirt or anti-fog lens package (not included, sold separately). HANS Device Anchor Ready Installed (Head and Neck Support System, HANS Device sold separately) “Shelby American is still the only American automaker to win the FIA Sports Car Racing Championship,” said M. Neil Cummings, Esq., Co-CEO of Carroll Shelby International and CEO of Carroll Shelby Licensing. “We’re celebrating that amazing accomplishment with this line of incredible helmets designed to keep Shelby fans worldwide protected on the track. Every Shelby owner and collector should consider adding one of these to their kit.” HAX Helmets has been redefining how fashion meets safety over the past decade. The company believes that helmets are far more than just protective gear, they are also pieces of art that drivers use to express themselves. With an MSRP starting at $1,500, the full-face racing helmets are available in Shelby Blue, Race Red, Super Snake Silver and Tall Texan Black. With Shelby Cobras adorning the sides and racing stripes across the crown, the helmets make a bold, stylish statement. An optional matching Shelby helmet bag is available for $69.95. The Shelby helmets are as well built as they are stylish. “The carbon fiber used in these helmets is the same material used in the newly released Shelby Super Snake-R,” said Mr. Mesa. “The strength and lightweight benefits of premium carbon fiber make it perfect for every aspect of Shelby ownership.” However, safety was the first objective. Hax helmets earned safety ratings from two of the most important groups in the world. The Snell Memorial Foundation Fédération and Internationale de l’Automobile (FIA) have set the highest safety standards, are recognized worldwide and require rigorous performance testing before earning their approval. An initial run of 500 Shelby edition Hax racing helmets will be available for preorder worldwide through Carroll Shelby’s Store, Shelby mod shops and various retail stores, as well as Hax Helmets online.