Spotify is bringing one of music’s most defining voices to the world's biggest football stage, announcing Grammy award-winning global superstar Olivia Rodrigo as the latest artist to take over the front of the FC Barcelona jersey. For El Clásico on May 10 at Spotify Camp Nou, FC Barcelona players will wear a version of the iconic blaugrana jersey featuring the logo of one of the most celebrated artists of her generation, making her the youngest artist to feature on the jersey in the partnership's history.
Spotify has made it personal for Olivia's most devoted fans in Barcelona, an intimate, invite-only concert on the evening of May 8th. This one-off event will celebrate the fandom unique to Livies and the connected spirit which flows through the community. At an iconic venue in the heart of the city, Spotify is bringing Olivia face to face with her top fans, selected through their listening on Spotify. The El Clásico weekend arrives as Olivia prepares to release her third studio album on June 12th, you seem pretty sad for a girl so in love.
Like Olivia Rodrigo, the young stars of FC Barcelona have the world at their feet. Olivia commands over 55 million monthly listeners on Spotify and has 9 songs in the Spotify Billions Club, a milestone she will mark with a Billions Club Live performance in Barcelona. The two generations of talent will share the stage, Barça's players taking to the pitch in her logo for the biggest fixture in football.
Four years into its partnership with FC Barcelona, Spotify has built the jersey takeover into one of football's most anticipated moments, by doing something no partner does. It removes its own logo and hands that space to an artist. El Clásico is back at Spotify Camp Nou for the first time since the renovation and it arrives with an Olivia Rodrigo jersey on the pitch.
Marc Hazan, Senior Vice President, Marketing and Partnerships, Spotify said: "Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona. Fandom doesn't have borders and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that's what this partnership was built for."
Alongside the jersey, Spotify and FC Barcelona have created a capsule collection with Olivia Rodrigo, bringing together the iconic identity of Barça with Olivia's own visual world across exclusive apparel and accessories.
Olivia Rodrigo said: “Seeing OR on a FC Barcelona jersey for El Clásico, I don't even know how to process that. It’s been so fun seeing the jersey come to life and creating a full collection with Spotify and Barca. On top of that, getting to perform for the fans who've been listening since day one, in a city like Barcelona, is going to be so special. That's everything to me. I cannot wait to see them."
Manel del Río, Corporate Director at FC Barcelona, said: “Clásico after Clásico, our agreement with Spotify allows us to strengthen an activation that has become a strategic asset for the club and a clear example of our commitment to generating value beyond competition. It’s an initiative that adds value, reinforces our global positioning, and builds a distinctive offering based on the connection between culture and sport. At FC Barcelona, we believe the future lies in integrating disciplines and languages that allow us to connect with new audiences and amplify our impact. This partnership enables us to move in that direction, positioning the club as a global benchmark at the intersection of sport, culture, and entertainment.”
Olivia will be the eighth artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers with Ed Sheeran, Travis Scott, Coldplay, KAROL G, The Rolling Stones, ROSALÍA, and Drake.
FC Barcelona will also share a special edition of the popular Barça Matchday playlist on Spotify featuring themed songs to motivate the players and fans in the build up to the game, which was curated by Olivia Rodrigo.
Inspired by the club’s founding year there will be 1899 limited edition jerseys available to purchase via the Barça Official Stores in Spain and online from 12pm Dubai time on May 1.
The Olivia Rodrigo collection will include a t-shirt, fleece crew, hoodie, bucket hat, and scarf, as well as travel mug, sticker pack and tote bag. The limited edition collection can be purchased via Barça Official Stores in Spain and online from 12pm Dubai time on May 1.
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