Travis Hunter’s electrifying performance during the 2024 season positioned him as a unique force in collegiate football. Playing 672 offensive and 688 defensive snaps, Hunter became the only FBS player to exceed 150 snaps on both sides of the ball. His stats are equally impressive, leading the Power 4 in receiving touchdowns and ranking second in receptions and yards. His defensive skills shone through with four interceptions and 11 pass breakups, reflecting his dominance on both ends of the field.

Hunter’s exceptional performance led his team to its best season since 2016. Individually, he earned the title of Big 12 Defensive Player of the Year and was a Heisman Trophy finalist. Additionally, he secured the Lott IMPACT Trophy and is a finalist for prestigious awards like the Maxwell, Bednarik, and Biletnikoff Awards. These accolades underscore his influence both on and off the field.

Adidas’ partnership with Hunter reflects its investment in athletes who embody passion and impact. Aaron Seabron, General Manager of US Sports at Adidas, emphasized Hunter’s dynamic capabilities and the brand’s excitement to support his journey. This collaboration strengthens Adidas’ position as a leader in fostering young talent, with Hunter joining a roster that includes icons like Patrick Mahomes and Michael Penix Jr.

To honor the partnership, Adidas has launched a limited-edition apparel collection available on their website. Fans of Hunter and Adidas can now shop the exclusive designs, celebrating Hunter’s journey. Additionally, Hunter will participate in Adidas marketing campaigns, further showcasing his influence as an athlete both on and off the field.