Udinese's 2024/25 Third kit, created by Macron and Camera Moda Fashion Trust, represents an innovative blend of football and fashion. The kit features designs by young stylist Flora Rabitti, whose brand Florania emphasizes circular and ethical production. Made from 100% eco-friendly materials, including recycled patches and logos, this kit promotes a green philosophy that reflects both Udinese and Macron’s commitment to sustainability.
This partnership supports young talent in both football and fashion, with Flora Rabitti leading the design. Her brand champions sustainability, making her the perfect fit for this project. The Third kit was showcased at Milan Fashion Week, highlighting the connection between football and fashion, and reinforcing Udinese's forward-thinking approach to sportswear design.
The thistle-colored shirt, with its white flame design, represents the sun's rays, symbolizing solar energy—a key element in the refurbishment of Bluenergy Stadium. With 2,400 solar panels, the stadium is set to achieve energy self-sufficiency, further emphasizing the importance of sustainability for Udinese.
The phrase "WE PLAY FOR THE PLANET" is printed behind the neck, underscoring Udinese’s commitment to the environment. This message, combined with the sustainable materials used in the kit, highlights the club’s dedication to promoting eco-friendly practices both on and off the pitch.
Fans can purchase the new Third kit, as well as other items from Udinese Calcio's teamwear line, at the Macron Sports Hub at Bluenergy Stadium.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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