Dubai, United Arab Emirates – 9 December: Wellfit, part of Formative, the UAE’s largest fitness collective, has officially opened its fifth flagship club, at the world’s biggest sports mall in Dubai’s Mirdif district. Covering 47,000 square feet – the size of a football pitch - Wellfit Sport Society brings together advanced training zones, expert-led classes and integrated wellness services in a single destination.
As one of four powerhouse brands under Formative, Wellfit Sport Society features a comprehensive strength and cardio area equipped with 48 cardio machines, 40 strength machines, 16 HIIT and power cardio machines and six Olympic lifting platforms. The club also houses five dedicated studios for group exercise, including HIIT, cycling, MMA, yoga and functional fitness, with over 200 classes per week.
As an official HYROX-affiliated club, Wellfit Sport Society provides certified coaches, specialized programmes and exclusive member benefits for members competing in HYROX events.
Wellness and recovery services form a core part of the member experience, with facilities that include two salt wall saunas, five cold plunges, a mobility zone and dedicated stretching areas to support performance and recovery. Members can also enjoy Hungry Wolves, an award-winning healthy eating restaurant located onsite that will complement their fitness journey.
Brandon Rowberry, CEO of Arada’s Fitness, Wellness and Medical division, said: “Sport Society is an iconic setting for our newest flagship and we are proud to bring this facility to life within a dynamic environment surrounded by sports facilities, retail stores, and dining options. This opening reflects our commitment to promoting an active and healthy lifestyle for communities across the UAE.”
With this launch, Wellfit expands its flagship network to five mega-clubs across the UAE, serving over 18,000 members at Jumeirah Village Circle, Meydan, Aljada (Sharjah), Dubai Marina and now Mirdif.
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