Both Tramell Tillman and Michael Ward showcased the Jaeger-LeCoultre Reverso Tribute Small Seconds at Cannes, turning heads with its classic 18ct gold Milanese mesh bracelet. This updated version stays true to its heritage with a closed caseback, once designed to protect polo players’ watches, and pairs beautifully with its finely brushed golden finish. It’s elegance with a history and it shows.

At the premiere of Eddington, Austin Butler wore a sleek Breitling Chronomat 32 with a stainless steel bracelet. Its minimalist design was enhanced by its SuperQuartz™ movement offering high-precision performance in a stylish package. Ideal for the man who prefers his luxury with a side of practicality, this timepiece added understated charm to Butler’s Cannes look.

Tom Cruise sported a Rolex Day-Date 40 in white gold during his Cannes appearance for Mission: Impossible The Final Reckoning. Adorned with baguette-cut diamonds and featuring the legendary President bracelet, this model exudes power and prestige perfectly mirroring Cruise’s status as a Hollywood legend.

Sitting front row at Game 4 of the Knicks-Celtics series, Steph Curry rocked the IWC Big Pilot’s Watch Perpetual Calendar TOP GUN “Lake Tahoe.” With its crisp white ceramic case inspired by snow-covered peaks, this piece balanced military-grade toughness with modern flair. It was bold, functional, and entirely unforgettable.

Ed Sheeran stepped out with the ultra-rare Arnold & Son Constant Force Tourbillon, while Timothée Chalamet rocked a reissued Cartier Tank à Guichets with its digit-only display. Sports star Hubert Hurkacz kept it light with the vibrant Gerald Charles Maestro GC Sport. Even Cardi B and Kylie Jenner joined in wearing frosted gold and diamond-studded creations that brought bling to the front row. But when it comes to subtle masculinity and timeless flair, the gentlemen’s wrists delivered all the shine Cannes needed.