Doria's designs embody a modern hippie spirit, blending ethereal and rock elements. This subtle flow is evident in the soft, pure forms and gently dancing wings, achieved through artisanal craftsmanship and meticulous mastery. From the very first piece imagined and then realized, Doria's style speaks of open spaces, relaxed time, and rarefied lights, focusing on simplicity, proportions, and headwear design that adorns 'free minds' without clutter or weight.
Doria's bold simplicity avoids fleeting trends, bringing them back to their essence. This timeless elegance reflects Doria's free spirit and the pure lines of its archive with a contemporary twist.
Inspired by Salento lands, Doria's collections feature intense colors like Olive Dreams and Seabed. These hues light up Panama hats and raw yarns in their original colors, showcasing the material's beauty.
Doria uses eco-friendly materials like wild Colombian IRACA and vegetable dyes. Collaborating with Lanificio Bottoli, Doria creates low-impact fabrics, focusing on naturalness, supply chain integrity, and reuse.
Photographer Mauro Lorenzo captures Doria's journey through Italian gardens, savannahs, deserts, and tropical jungles. This narrative celebrates Doria's style, blending colors and materials for unique, eco-friendly designs.
Doria collaborates with Lanificio Bottoli, using natural dye substances to enhance eco-friendly fibers. This partnership celebrates Doria's style with innovative, sustainable designs reflecting their commitment to the environment.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.