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  3. ETRO Presents Men’s SS27 Collection

ETRO Presents Men’s SS27 Collection

25 Jun 2026
  • What is the inspiration behind the ETRO collection and its menswear concept?

 ETRO is thrilled to present its Men’s Spring/Summer 2027 Collection, Extraordinary Journeys.

ETRO Journey-Inspired Collection Redefines Modern Menswear

ETRO Journey-Inspired Collection Redefines Modern Menswear

From India to Milan, and from there to countless destinations: travel has shaped the ETRO identity from the very beginning. It still does. It's an extraordinary journey, with the open and eclectic attitude that only ancient merchants possessed.

A journey that now stops on the platform, with a train on the track and the luggage of men headed who knows where all around. These are different individuals, who dress to express emotions and feelings; they have fun with colors, stripes, and Paisleys in a free and spontaneous way; they express themselves by mixing silk shirts and jackets with archive foulard prints that give the title to the collection, madras and precious embroidery, printed suede trench coats, and double-faced silk dusters.

The attitude is soft and relaxed: even a tailored suit is worn as naturally as a shirt, and the shirt, when necessary, doubles as a jacket. Stripes punctuate the surface of shirts, while Paisleys, an essential signature, come in countless variations. On their feet, ETRO's extraordinary travelers wear soft moccasins or mules and sandals; on their heads, woven raffia caps. The quintessential ETRO classic, Arnica, covers their luggage.

All the iconic elements are there, but the combination has an unexpected freshness and immediacy which redesign the appearance of the ETRO man. It's already time to go: the train is leaving.

M283 Arabia

BY M283 Arabia

M283 Arabia covers all aspects of men's lifestyle; fashion, sports, self-care, and travel tips and destinations. 

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