Kering Eyewear unveils the new Gucci Global Travel Retail eyewear campaign, featuring two exclusive sunglasses. Part of the Spring Summer 2025 campaign, the dedicated visual is set against a sunlit landscape, evoking a sense of freedom and a captivating energy with styles designed for international travellers.
The women’s style featured in the campaign showcases a soft cat-eye shape, adorned with the distinctive cut-out Interlocking G detail on the temples. The color palette includes classic black, havana, burgundy, and white with a gold galvanic logo. These frames are designed with different fit options for a global audience, including one with adjustable nose pads for enhanced comfort.
The exclusive men’s style features a bold square-shaped acetate frame with a pantoscopic angle, adorned with the three-dimensional Gucci logo on the temples. Available in a classic black frame with a silver galvanic logo, the selection also includes two havana variations paired with a gold galvanic logo.
The campaign is showcased across various travel retail locations, as part of Gucci Eyewear’s channel-oriented strategy. Select boutiques will also offer an exclusive retailtainment experience, featuring live artists to create an engaging in-store atmosphere.
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