Revealed across the breathtaking expanse of a snow-covered landscape, the Gucci Altitude campaign showcases the House’s debut winter sportswear collection alongside two new standout Gucci Eyewear designs worn by Global Brand Ambassador Jannik Sinner: a bold ski mask with a branded elastic strap adorned with a metal plaque, and a pair of geometric wraparound sunglasses with a sleek and modern silhouette. Blending performance with signature codes, both are embellished with signature Gucci logo detailing.

Each piece is thoughtfully crafted to move in harmony with its surroundings, embodying the House’s vision of winter sportswear: sophisticated, functional, and designed for elevation—both literal and symbolic.