The store will become a dynamic hangout with live DJ sets, complimentary iced matchas and a welcoming atmosphere for the Hollister community and browsers looking for the perfect back to campus wardrobes. Every detail is designed to feel social, trend-forward and unmistakably Hollister – kicking off the semester in signature style. Experience the Hollister store and the pop-up Hollister LAB – a DIY zone for personalising denim. Create memories with friends at the branded photo booth and dive into the action with exciting sports-led activations, including the Drop Zone, a reflex challenge inspired by pro athlete training. The Back To Campus Social taps into what matters most to the Gen Z mindset – self-expression, connection and culture-led experiences. With its signature laid-back denim at the core, Hollister continues to evolve with its audience, shaping not just wardrobes but moments that matter. See you at the Social. Head to Hollister, Dubai Mall on 21st August for matcha, content and custom denim, all in one place. It’s a first come, first served basis – so come early to avoid missing out!