The AW’25 collection draws inspiration from British design, architecture, and craftsmanship, beginning in Glasgow, the birthplace of Ted Baker. This journey celebrates iconic creators, from Charles Rennie Mackintosh’s Glasgow Style - a fusion of industrial architecture and art - to historic structures repurposed into modern spaces.
The collection is influenced by the enduring legacy of craftsmanship, such as Saville Row tailoring, focusing on the architectural precision in garment creation. This ethos extends to other locations, like Cumbria for Linton Tweed, Yorkshire for David Hockney’s gallery, and the Yorkshire Sculpture Park, honouring timeless works by sculptors like Barbara Hepworth and Henry Moore.
As the journey continues south, inspiration is drawn from the artistic heritage of Covent Garden, Bloomsbury, and the modern architecture of the Bridge of Aspiration, blending history with modernity. The Bloomsbury Set’s 1930s influence in art, feminism, and style is reflected in the Bloomsbury Hotel’s interiors and the artworks of Vanessa Bell and Duncan Grant, influencing AW25’s floral and geometric prints. This collection ultimately juxtaposes the historical and modern, crafting timeless pieces with a sense of heritage and evolution.
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