JW Anderson has been radically reprogrammed: from the logo which has been slimmed down and the serif made more evident, to the way it is presented in a new store concept. The principle Jonathan Anderson follows is simple to the point of being blunt: things I like and I would like to have around me. And everything has a story. The offer consists of an ever-evolving, seasonally-updated, selection of twisted classics with a ‘made in’ narrative connected to local craft – fundamental to the JW Anderson ethos. Denim made in Japan, historic silk damask fabric woven in England, Scottish knits and Irish linen to give just a few examples.

For the debut season, the collection is at once a ‘best of’ and a prelude to new evolutions. It is presented within a lookbook that features Jonathan Anderson’s close-knit circle of friends, long term collaborators and acquaintances. The store concept has been developed by architects Sanchez Benton to bring to life the new JW Anderson in an ambience that is enveloping and familiar; a grammar of warm materials and colours that embodies a feeling of the handmade and beautifully-crafted. The newly-expanded vocabulary of JW Anderson finds expression in a diverse range of objects: re-editions of Charles Rennie Mackintosh’s lamps and stools in Scottish oak, Jason Mosseri’s Hope Spring Chairs, ceramics by Akiko Hirai, hand-picked books and antique gardening tools, Lucie Rie mugs, handmade Murano glassware, Welsh blankets, hand-forged nails, Houghton Hall Estate honey and coffee-flavoured tea from Postcard Teas. And much more.