What began as a creative exploration of one of the world’s most recognizable brand symbols quickly captured global attention, sparking conversations around brand recognition, cultural relevance and the enduring power of iconic design. By partially concealing the signature Levi’s® Batwing logo while preserving its instantly recognizable shape, the activation demonstrated that true icons are often identifiable even without being fully revealed. 

Now making its Middle East debut, the installation invites shoppers in the UAE to engage with the moment themselves — experiencing a playful take on the Batwing logo and celebrating the symbol that has represented originality, self-expression and authentic style for generations. 

With more than 170 years of heritage, Levi’s® has continuously evolved while staying rooted in the cultural moments that shape how people express themselves. The activation reflects the brand’s ongoing connection with creativity, community, and the power of timeless design. 

The Levi’s® covered logo installation is now on display across selected Levi’s stores in the UAE.