The flagship stands to strengthen Parmigiani Fleurier’s presence in Japan and beyond, at a time when the industry is showing restraint. It celebrates the exceptional craftsmanship of the house in a market hugely appreciative of Swiss watchmaking excellence and is the result of a close collaboration between Parmigiani Fleurier and Art Gear Capital K.K., a key watch distributor in Japan. The store's facade serves as the brand's signature on this premier retail avenue, reflecting the surrounding cityscape to create visibility and a dynamic presence in Ginza. The boutique's scenography, designed by celebrated Swiss studio Atelier OÏ, is adapted to the typical verticality of the buildings: every square meter is designed to offer fluidity and elevation.

Spread across two levels, the ground floor invites customers to immerse themselves in a warm and minimalist environment, defined by light wooden furniture and deep seating that create a cocoon of serenity. The first floor offers a private space where collectors and enthusiasts can discover the latest collections and exceptional pieces in a setting designed for personalised discovery and conversation. In harmony with Japanese cultural aesthetics, the interior design is elevated by soft lighting reminiscent of dawn, touches of architectural greenery, and guilloché patterns—a symbol of the House. This flagship boutique opening in Ginza highlights the shared values of authenticity and excellence widely embraced by Parmigiani Fleurier and a region deeply attuned to horological exclusivity.