Held alongside Jewels of the World Luxe, Timeology Nights is developed in partnership with 10tenLabs, Saudi Arabia’s leading watch retailer, and the Kingdom’s Collector’s Watch Club (CwC). 

The event will see the launch of 24 limited editions and novelties created exclusively for the Saudi Arabian market – presented on the second day of the event, 10 October, to coincide with World Watch Day (10.10). These include timepieces from the ‘NAWAT’ Series by 10tenLabs, the creative foundation of its limited edition programme, as well as exclusive special editions developed by CwC and pioneering new releases by participating maisons. 

From 9-13 October 2026, the Four Seasons Hotel will be transformed into a haven for enthusiasts, with interconnected spaces dedicated to the many facets of the world of horology. Conceived as a platform for discovery, education, cultural exchange and meaningful dialogue, Timeology Nights aims to create a bridge between the global watchmaking industry and Saudi Arabia’s rapidly developing network of seasoned collectors.  

The Indie Salon will celebrate independent watchmakers and craftsmanship while the Grand Salon will feature a series of flagship showcases for high watchmakers and CwC members. The rich and immersive programme will also include the Timeology Horology Forum with various panels taking centre stage in The Majlis, live demonstrations and hands-on workshops, Watchmaking Sessions hosted by Roger Dubuis, Collectors’ Dinners and much more. 

“Timeology Nights is about growing the local watchmaking community through a platform that is both deeply rooted in the Kingdom and internationally resonant. It is the first time that many esteemed watchmakers exhibit in Saudi Arabia, visiting us from as far as Switzerland, Germany, Japan, France, Russia, the United Kingdom, Netherlands and Italy. We are thrilled by the limited editions we’re presenting for the occasion, and proud to offer a welcoming home-from-home for brands to engage with an increasingly knowledgeable clientele,” said Khaled Zainalabedin, Founder & Managing Director of 10tenLabs. 

Watchmakers and retailers at the event include A. Lange & Söhne, Al Hussaini Trading Company, Andersen Genève, Angelus, Armin Strom, Biver, Breva Genève, Byrne Watch, Christiaan van der Klaauw, Chronoswiss, Citizen, Crown & Compass, CVSTOS, Czapek, David Candaux, De Bethune, Dennison, Franck Muller, Frédéric Jouvenot, Frederique Constant, FVF Genève, HYT, ID Genève, Kerbedanz, Konstantin Chaykin, L. Leroy, Lederer, LÖBNER, Nivada Grenchen, Parmigiani Fleurier, Pierre Lannier, PS Horology, Roger Dubuis, Seiko and Speake Marin. 

With its inaugural edition, Timeology Nights brings together the international community with a locally growing collector base to celebrate the art of watchmaking in Saudi Arabia. More than a debut, it lays the foundation for an expanded and more ambitious platform and experience in the years to come.