All Things Live was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway, and Sweden. The partnership has since expanded into Finland, Belgium, Italy, and the Netherlands. As of May 2023, ATL Middle East is now operating in the region, and the partnership is the result of prior successful collaborations between ATL and Thomas Ovesen and a desire to fast-track long-term plans, increase synergies, and seize opportunities across the region.
As part of its expanding regional footprint, All Things Live Middle East has since 2024 been active in both Turkey and India, bridging the often-wide gap between international artists and their Indian fanbase. The company has been involved in booking major Indian shows with 50 Cent, Bryan Adams, Enrique Iglesias, Russell Peters and others - selling more than 200,000 tickets in India alone. ATL Middle East continues to work closely with emerging local promoters and ticketing partners entering the fast-growing Indian live entertainment sector, now the world’s most populous market with surprisingly few international show promoters. In Turkey All Things Live Middle East has recently worked with various local promoters on programming of shows as diverse in size and demographic target as Glass Beams, Parcels, Diana Krall and Justin Timberlake
Thomas Ovesen’s long-standing Middle East market leadership has seen him bring world-class acts such as Justin Bieber, The Eagles, Guns ‘N Roses, Jennifer Lopez, Elton John and Ed Sheeran to the region.
Combined, we are 22 companies today. All Things Live has 270 employees and covers the full spectrum from local Norwegian acts over Swedish musical productions and Danish stand-up events to stadium concerts with international artists such as Sam Smith, Green Day, Rammstein and Eminem. All Things Live represents 522 local artists on exclusive contracts, arranges 17 festivals, promotes 8,200 local and international events with more than 2,100,000 tickets sold per year and continues to grow its current portfolio of 35 corporate partnerships. www.allthingslive.com
