Brag is the leading festival producer, renowned for staging multi-genre festivals and delivering some of the biggest shows in the region.
Through its bold creativity, innovative approach and experiential marketing approach, BRAG transforms abstract ideas into immersive realities, crafting experiences that push the boundaries of imagination creating unforgettable experiences that captivate diverse audiences and set new standards in festivals and the live entertainment business. From large-scale festivals and cultural celebrations to immersive experiences, Brag combines visionary concepts with flawless execution.
Its iconic portfolio includes world-class projects such as Expo Infinite Nights, BRED Abu Dhabi, Animenia, MOTN Festival, Dubai Fitness Challenge, Dubai Comedy Festival, Jeddah Anime Village and BudX Fifa Fan Festival, as well as concerts featuring global superstars like Coldplay, Dua Lipa, Robbie Williams, Black Eyed Peas, Jungle, and Enrique Iglesias.
Driven by creative innovation and passion, Brag doesn’t just produce events—it shapes culture, builds communities, and redefines the boundaries of experiential entertainment.
