Europe’s legendary entertainment brand, The Pacha Group, has debuted its Ibiza-inspired pool and private beach club party experience - Playa Pacha - at FIVE LUXE. Set against stunning views of the Arabian Gulf, Ain Dubai and the iconic Palm Jumeirah, this vibrant destination offers a spellbinding fusion of world-class entertainment, Instagram-worthy aesthetics, and Ibiza-style vibes. Dance to the beats of chart-topping international DJs, curated by the pioneers of Ibiza’s dance and cultural revolution. Indulge in Mediterranean-inspired bites, sip on handcrafted cocktails, and lounge in style on luxurious sunbeds or private cabanas. With eye-catching installations at every turn, this pool and beach club is a visual feast like no other. Signature events such as Pacha ICONS feature the world’s legendary DJs, while weekly happenings such as Wet Cherry Wednesdays keep the energy alive. From sunrise to sunset, this is the ultimate spot to immerse yourself in the signature ‘Vibe at FIVE.’
Playa Pacha has received notable recognition in 2025, including being shortlisted as Beach Club of the Year at the Time Out Dubai Nightlife Awards and Best Beach Club, Best Pool and Beach Day and Best Swimming Pool in Dubai at the FACT Spa and Wellness Awards.
Backed by FIVE LUXE JBR’s LEED Platinum luxury ecosystem – the forward-thinking, 5-star hotel showcases the future of sustainable design, powered by 100% solar electricity and sophisticated building systems. At its heart, The Playa Pacha Pool and Beach Club is unlike any other destination in Dubai.
