‘Saudi, Welcome to Arabia’ is a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer. The brand's role is to drive forward the country’s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys. As the world’s fastest-growing destination, Saudi, the heart of Arabia, is the most exciting new year-round destination.
