The Dubai Shopping Festival (DSF) returns for its 31st edition from 5 December 2025, to 11 January 2026, transforming the city into a spectacular winter wonderland for 38 days of unparalleled shopping, entertainment, gastronomy, and culture. Organized by Dubai Festivals and Retail Establishment (DFRE), DSF continues its legacy as a landmark event that reflects Dubai’s vision as a leading global destination, offering new experiences, record-breaking shows, and unforgettable prizes for residents and visitors alike.