The Fridge is a leading live entertainment agency in the GCC, specialising in bespoke shows, ceremonies, talent booking and concert promotion. With over 18 years of experience, The Fridge has played a key role in shaping the region's cultural scene through large-scale productions, multi-genre programming, and innovative content formats, working with partners including Expo 2020, Mother of the Nation Festival, Coca-Cola Arena, and Dubai Opera.
Alongside its production work, The Fridge champions original and emerging artists through The Fridge Concert Series, the UAE's longest running platform for original music, and operates Dubai's most active venue for new talent. They create meaningful performance opportunities and long-term pathways for artists within the live entertainment ecosystem.
