The three-day Wonderverse Fest, held from 30 August to 1 September, will blend music, art, interactive media and laser performances into an international-scale multi-sensory experience. Organisers envision it becoming an annual cultural event that promotes Hue’s heritage, creative economy and tourism.

“Wonderverse Fest will bring extraordinary energy to the city, and we are delighted to welcome guests who wish to experience it while staying in a setting of quiet elegance,” said Minh Phan Trong, General Manager of Azerai La Residence, Hue. “Our location and our Festival Package make it easy to immerse yourself in the vibrant energy of the festival and return to calm, refined surroundings overlooking the Perfume River after each unforgettable day.”

Hue Festival Package

Azerai’s Hue Festival Package, valid through 31 October and priced at VND 10,890,000, includes a two-night stay with daily breakfast for two, one curated dining experience, a 45-minute spa journey, signature afternoon tea and 15% savings on food and beverage. The package also aligns with the broader Hue Festival 2026 programme.

Hue Wonderverse Fest is approximately a 15-minute walk from the hotel or a short car ride away, making Azerai La Residence a convenient base for experiencing the festival.

Beyond the Festival Package, Azerai La Residence, Hue is celebrating two of the city’s most cherished cultural treasures this season: the culinary legacy of bún bò Huế and the beauty of the annual lotus harvest. Together, these experiences offer guests a taste of the traditions that continue to define Hue’s identity.

Record-Setting Bún Bò Huế

Complementing the city’s cultural momentum, Azerai recently celebrated Hue’s culinary heritage with a record-setting event serving bún bò Huế, the iconic dish of the former imperial capital. Azerai La Residence, Hue Executive Chef Nguyen Dong Hai joined fellow culinary artisans at the event under the “Hue – The Capital of Gastronomy” programme, where more than 300 diners gathered to enjoy the dish.

The beloved noodle soup is also among the most popular dishes at Le Parfum, the hotel’s signature restaurant, where guests can enjoy Chef Hai’s interpretation of this Hue culinary classic.

“Bún bò Huế is far more than a recipe. It carries the stories and spirit of the Imperial City,” said Minh. “We are proud that Chef Hai could help share this living heritage with both the local community and international friends.”

Lotus Afternoon Tea

Guests at Azerai La Residence, Hue can also enjoy a limited-time Lotus Afternoon Tea, inspired by Hue’s lotus season. Priced at VND 360,000++ for two, the experience pairs Imperial Hue Lotus Tea with delicate pastries in the hotel’s Art Deco surroundings.

“The Lotus Afternoon Tea invites guests to pause and savour the gentle beauty of Hue’s summer along the Perfume River,” Minh said. “It is a simple yet memorable way to connect with the season’s grace.”

A Historic Hue Landmark

Azerai La Residence, Hue is a 122-room luxury hotel centred on a 1930 colonial mansion originally part of the French Resident Supérieur’s residence. Its distinctive façade, defined by long horizontal lines and nautical flourishes, exemplifies Streamline Moderne Art Deco architecture.

The property forms part of legendary hotelier Adrian Zecha’s Azerai portfolio, alongside the seaside resort Azerai Ke Ga Bay in southern Vietnam.

Azerai La Residence, Hue was recently named one of the world’s “500 Best Hotels” by Travel + Leisure magazine, becoming one of only 12 properties in Vietnam to receive the honour.