Baheej Tourism Development Company, a joint venture between ASFAR, the Saudi tourism investment company owned by PIF, and the Tamimi-AWN Alliance, has announced the development of the waterfront area of the Royal Commission at Yanbu. Their first project in Yanbu will cover an area of 32,000 square meters and features three iconic leisure assets including a Beach Escape, a Tourist Activation Center, and a Lifestyle Hotel. Additionally, the project will feature a fourth component to be announced at a later stage. Each of these components will provide rich and comprehensive experiences, as well as sustainable tourism offerings.
Visitors will be soon invited to explore the ancient city of Yanbu, rooted in a rich history dating back to the 16th century, boasting a distinct identity defined by its architectural marvels and sand beaches. Baheej envisions Yanbu as an iconic destination showcasing Saudi Arabia's rich culture, history, and natural wonders, offering one-of-a-kind inspiring experiences to visitors.
Mrs. Nora Al Tamimi, CEO of Baheej, said: "We believe that destinations are not just built but discovered, and Baheej's commitment lies in uncovering Saudi Arabia’s hidden gems. Our strategic collaborations are aimed at curating unparalleled experiences that showcase Saudi Arabia's rich culture, history, and natural wonders. Yanbu City's contemporary infrastructure, captivating environment, and attractive coastal landscapes make it an exceptional gateway to the Red Sea Riviera. We anticipate the complete unveiling of our destination and its components by the end of 2027."
Al Tamimi envisions the project unfolding in three phases, prioritizing community engagement, sustainability, and minimal environmental impact. Through meticulous analysis of risks and investment opportunities, Yanbu is set to become a sought-after tourist destination, both locally and internationally. Baheej's integral role includes integrating local culture and environmental sustainability, elevating Yanbu's appeal and fostering regional development. This commitment underscores a transformative journey for Yanbu's hospitality landscape, blending community heritage and environmental stewardship seamlessly.
The launch of Baheej’s project in Yanbu City aligns with Saudi Vision 2030's targets, aiming to foster a prosperous economy and vibrant society. As a diversified developer and destination management company, Baheej aims to craft accessible tourism experiences meeting international standards while remaining contextual and sustainable. These initiatives are part of a broader strategy to transform Saudi towns into thriving, sustainable destinations. Baheej's commitment to reshaping urban spaces extends to announcing additional projects in other cities by year-end, underscoring its strategic vision for reshaping and revitalizing urban spaces across the region.
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The Arab Tourism Organization announced the selection of Sur in the Sultanate of Oman as the Arab Tourism Capital for 2024. This decision reflects the cultural, historical, and geographical significance of this ancient province.
Sur is located on the northern side of Oman’s Eastern Coast, specifically in the South Sharqiya Governorate, about 337 km from the capital, Muscat. Sur boasts a diverse nature that includes stunning beaches and ports that have made it an important maritime center since ancient times, as well as towering mountains and beautiful valleys that offer exceptional tourist experiences
Any vacation in San Diego should include beach days and visits to big attractions, and for seasoned Middle Eastern travelers, an ample time for finding treasures to bring back home.
Shopping options around San Diego County include neighborhood commercial districts, large malls, bargain-filled outlet centers, and unique boutiques. Not only can a visitor find plenty of global luxury brands in San Diego, but also shop for the names and looks that California is famous for, including beachy chic and surf fashion.
Open-air shopping destinations in San Diego also offer one local specialty: near-perfect weather. Start your San Diego shopping list by exploring these areas, listed north to south.
Home to more than 200 stores and 30 eateries, Fashion Valley is the largest shopping mall in San Diego. Shop top global luxury fashion brands and upgrade your wardrobe with the trendiest new looks. This outdoor mall is also anchored by two classic department stores: Bloomingdale’s and Neiman-Marcus. The mall excels at cuisine too. Beyond the familiar food court options, Middle Eastern visitors can also enjoy sit-down dinners at Blanco Cocina + Cantina, North Italia, Tommy Bahama Marlin, and a branch of acclaimed San Diego coffee roaster Better Buzz.
For millennia, Malta's walls and shores have cradled the hearts of lovers, and even today, the island remains a romantic sanctuary for couples and honeymooners, and a top choice for destination weddings in the Middle East. From passing civilizations including Phoenicians, Romans, Greeks, Arabs, French and British, to the enduring local traditions of the Maltese people, this place epitomizes a timeless romance and an ode to eternal love.
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