Breitling’s modern-retro design values are brought to life through vintage decor and artwork, streamlined with contemporary design elements. At the entrance of the new boutique is an eye-catching yellow grid panel stamped with a Breitling ‘B’, which is followed by a coffee bar and indoor lounge. Wall-mounted propellers and surfboards, as well as unique artifacts guide visitors to explore the boutique’s Air, Sea and Land watches. The Breitling Watch Bar and its leather bar stools provide the perfect location to try on watches. 

Commenting on the opening, Breitling Middle East Managing Director, Aed Adwan said: “We are thrilled to be expanding in Saudi Arabia, which is a key market for us, by opening our third boutique in Riyadh. This boutique stands out as it features a coffee bar and outdoor terrace, which is the first-ever concept for Breitling in the Middle East and a new experience for our customers in Riyadh. “

“As part of our continued partnership with Breitling, we are delighted to be opening another Breitling boutique in Riyadh and expanding our retail offering in the capital city of the Kingdom. As Roshn Front is a destination for leisure, we look forward to welcoming customers at the new Breitling boutique’s coffee bar and terrace, where they will have an elevated shopping experience”, said Sheikh Mohammed Al-Hussaini, CEO of Al-Hussaini Trading Co. 

Approachability and inclusiveness are two key drivers of Breitling’s unique boutique design concept. Evoking the sensation of a contemporary urban home allows customers to feel completely at ease and relaxed whilst exploring Breitling’s entire range. The extensive collection includes Breitling’s core offerings as well as the latest launches in Avenger, Navitimer and Top Time.