Featuring football superstar and Saudi’s most famous foreign resident, CR7, the film takes viewers on a journey through Saudi’s cornerstone events. An awed CR7 sits in the stands – comparing the different sports to his own. Hushed monochromes give way to vibrant colour as we see more of what enticed CR7 to stay in Saudi. From the adrenaline coursing through the crowd, we hear its roar – feeling the highs and lows of a shared experience. The emotion is palpable, and brings audiences into the thick of the action. This is Saudi – engaged, excited, and eager to take its place on the world stage. The campaign highlights Saudi’s diverse, year-round sports and entertainment events held across Riyadh, Jeddah and AlUla, with curated packages making it easier to visit. As hosts of the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027, Asian Winter Games 2029, and more, Saudi is bringing sport home. Its regular calendar includes large-scale international events such as the Esports World Cup, Formula 1, LIV Golf Riyadh, Tennis, and the Saudi Pro League (RSL), cementing its position as a hub for major events.

His Excellency Ahmed Al Khateeb, Minister of Tourism for Saudi, stated: "Today, Saudi is cementing its place as a global destination that combines cultural authenticity, warm hospitality, and the thrill of world-class events." Fahd Hamidaddin, CEO of the Saudi Tourism Authority, added: “This campaign with CR7 is a showcase of Saudi today, and our ambitions. Tourism is a core component of our vision, and we are continuously expanding our offerings. Since 2018 we’ve hosted over 100 major international events, and as our calendar continues to expand, we’re on track to reach our goal of 150 million visitors by 2030. From world-class events to iconic sites and breathtaking landscapes, Saudi is a land of discovery. We are committed to welcoming the world to join us in the Heart of Arabia, to stay a while and witness the future unfold in real time.” Cristiano Ronaldo said: “Being part of Saudi’s journey as a global sports hub has been truly special and somehow unexpected for me a few years ago. Today, from the energy of the fans to the scale of ambition — this is where the future of sport is being written. Saudi is investing heavily to become a global hub for events, committing $800 billion to the sector. Projects in stadiums, arenas, and grassroots programs are shaping Saudi’s legacy as a leader in global sports tourism and entertainment.”