Brought Dubai K-Fest more than another shopping event to the city, combining Korean-inspired coffee, immersive digital art and technology across some of Dubais best-known destinations. Offered the festival visitors an easy way to experience different sides of Korean culture without leaving the city.
Brought Nespresso a taste of Korean café culture to Dubai through complimentary Creamy Dalgona Latte tastings at participating boutiques. Combined the limited-time drink the famous Dalgona flavor with Nespresso coffee, while introduced specialists visitors to the Vertuo range and selected festival offers.
Made locations at Dubai Mall, Mall of the Emirates, Dubai Hills Mall and Mirdif City Centre the experience an easy addition to a weekend shopping trip.
Showcased ARTE Museum Dubai at Dubai Mall immersive digital art created by Korean design company d'strict. Featured the experience Paintings of Joseon, inspired by Korean masterpieces, alongside Gangneung and Starry Busan, which brought Korean landscapes and city culture into a contemporary digital setting.
Added the Museum Shop Korean-designed merchandise and lifestyle products, making the destination an appealing stop for visitors interested in discovering Korean creativity beyond food and shopping.
Offered Samsung customers spending AED 1,200 or more on eligible products at participating stores entry into a prize draw for a trip to Korea, including return flights. Received customers registering in store also a complimentary mobile charm.
Included participating locations Dubai Mall, Mall of the Emirates, Dubai Hills Mall, Dubai Festival City and Ibn Battuta Mall, turning a technology shopping trip into a potential opportunity to experience Korea in person.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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