For over 30 years, Arabian Travel Market has played a key role in shaping the global travel and tourism landscape, serving as a central hub for industry leaders and innovators worldwide. Highlighting opportunities across all sectors, from luxury travel to MICE (Meetings, Incentives, Conferences, and Exhibitions), ATM remains the definitive event for connecting and driving the industry forward.

Upcoming Openings

Four Seasons presence at the event highlights its ongoing global growth, with a focus on exciting new openings in vibrant destinations. Among them in Saudi, the brand will also open three new properties in 2025: Four Seasons Resort and Residences AMAALA at Triple Bay, Four Seasons Resort Red Sea at Shura Island and Four Seasons Hotel Madinah. The Residences at The Ocean Club, Four Seasons, Bahamas, are set for completion in 2028, where residence prices start at $7.3 million and pre-groundbreaking sales have already surpassed $100 million.

Upgrades and Renovations

As part of Four Seasons ongoing efforts to deliver exceptional guest experiences, the brand will also spotlight recent upgrades and renovations across several of its properties. Notably, Four Seasons Resort Dubai at Jumeirah Beach has unveiled its reimagined Presidential and Royal Suites, designed by acclaimed interior designer Tristan Auer. The resort has also reopened Mercury Rooftop with a striking new look, ushering in a bold new chapter for this iconic destination and recently revealed the new JouJou Brasserie.

Four Seasons Resort Marrakech unveiled newly renovated suites, rooms, and pavilion villas, featuring calming tones inspired by the colours of Marrakech and locally sourced artwork. Across the Indian Ocean, Four Seasons Resort Maldives at Kuda Huraa’s all-new Three-Bedroom Kuda Estate offers elegant seclusion just steps from the shore, with a 20-metre pool, private spa room, and dedicated in-Estate dining. Meanwhile, the new Four-Bedroom Landaa Estate at Four Seasons Resort Maldives at Landaa Giraavaru stretches across an entire private beach, complete with two pools, open-air entertaining spaces, and a personal team of staff.

Unrivalled Dining Experiences

Exceptional dining remains at the heart of the Four Seasons guest experience, and the past year has brought notable achievements across its culinary portfolio. At Four Seasons Hotel Hong Kong, the property proudly retained its impressive eight Michelin stars in the 2025 edition of the Michelin Guide Hong Kong and Macau. Adding to the list of achievements, CURA at Four Seasons Hotel Ritz Lisbon secured one Michelin star for the fourth year in a row and made its debut on the 50 Best Discovery. The restaurant has also announced that Chef Rodolfo Lavrador will step in as the new Chef de Cuisine, succeeding Pedro Pena Bastos.

Four Seasons is preparing to launch a variety of new concepts including Bar Saikindō, a bold new Japanese street food Hi-Fi bar opening in October 2025 at Four Seasons Hotel Abu Dhabi at Al Maryah Island, and Li Beirut, an authentic Lebanese restaurant launching in Four Seasons Hotel Kuwait at Burj Alshaya. Additionally, the recently opened Four Seasons Hotel Rabat at Kasr Al Bahr has welcomed Verdello, serving refined Italian cuisine.

Café Boulud at Four Seasons Hotel Riyadh at Kingdom Center continues to delight with new experiences such as “Coffee Mornings” and “Breakfast at Tiffany’s” and will soon debut Julien by Daniel Boulud, an intimate venue tucked within the restaurant offering an elevated private dining experience.

Unique Wellness Offerings

The brand continues to make waves in the realm of wellness, providing bespoke treatments across each of its world-class spas. Guests can experience the one-of-a-kind Night Spa at Four Seasons Hotel Bahrain, comprising a relaxing aromatherapy massage in the lavishly decorated indoor pool, a romantic flower setup, and a bottle of sparkling beverage along with a plate of chocolates, macarons, and mixed berries. Another standout treatment is the iconic Turkish Massage at The Spa in Four Seasons Hotel Istanbul at the Bosphorus.

In the picturesque setting of the French Alps, Four Seasons Hotel Megève has introduced four holistic wellbeing experiences inspired by the power of the Alps and built around four key pillars—body, mind, sleep, and nutrition. Further elevating the experience, the property is set to partner with Clinique La Prairie, the renowned Swiss clinic pioneering longevity and wellness since 1931.

Exclusive Experiences

Guests can enjoy the newly launched ‘Glow Swim Parties’ at Four Seasons Resort Orlando at Walt Disney World® Resort, where the Lazy River comes alive with glow-in-the-dark inner tubes, beach balls, and more at Four Seasons Hotel Istanbul at the Bosphorus, travellers are invited to discover the city from a new perspective with a private sunset cruise along the iconic strait, while Four Seasons Hotel The Westcliff Johannesburg offers easy access to some of southern Africa’s most captivating wildlife and cultural encounters. Other enriching experiences include luxury guided tours from Four Seasons Hotel Cairo at Nile Plaza and Red Sea diving, cruising, and day trips from Four Seasons Resort Sharm El Sheikh.

Escapes

Each Four Seasons property offers its own distinctive charm, with experiences tailored to every kind of traveller. At Four Seasons Hotel Megève, families can enjoy a summer filled with nature excursions, creative workshops, and alpine adventures, complete with picnics and junior golf classes. For ultimate seclusion, Four Seasons Private Island Maldives at Voavah offers a full island buyout within a UNESCO Biosphere Reserve, featuring seven bedrooms, a private yacht, dive centre, spa, and beach house for up to 21 guests.