For the summer 2025 season, Missoni unveils two exclusive initiatives on the island: the opening of its first boutique in Ibiza and the launch of the Missoni Resort Club at OKU Ibiza. These complementary projects reflect the brand’s ongoing dialogue with lifestyle, design, and contemporary hospitality.
Located within the renowned OKU Ibiza, an iconic hotel destination on the island, the Missoni Resort Club brings the Italian fashion house’s signature aesthetic to one of the island’s most recognizable settings. The hotel’s 50-metre swimming pool has been transformed into a vibrant destination inspired by the Mediterranean seascape, featuring Missoni’s distinctive palette of deep blue, ocean turquoise, and emerald green. The setting is enhanced by custom-designed sunbeds, towels, and soft furnishings, creating a refined and immersive poolside atmosphere that captures the relaxed spirit of the island.
This collaboration marks Missoni’s first Resort Club in Ibiza, blending fashion and leisure in a setting that celebrates design-led experiences and Mediterranean elegance. The activation offers guests a unique opportunity to engage with the brand’s creative universe while enjoying one of Europe’s most exclusive summer destinations.
A short distance away, Missoni opens its first resort boutique in Ibiza, located within the prestigious Ibiza Gallery. The space has been carefully conceived to reflect the Maison’s distinctive codes through an interplay of colour, texture, and material. Inspired by the island’s natural landscape, the interiors evoke coastal tones and warm atmospheres, complemented by Missoni Home elements that echo the hues of sea and sand. The boutique features a curated selection of men’s and women’s ready-to-wear and beachwear, alongside iconic home décor pieces.
Together, these two initiatives introduce a new chapter in Missoni’s presence within the Mediterranean, offering a refined, multifaceted experience that seamlessly connects fashion, design, and destination living.
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