A New Era of Coffee Experiences

At the core of the new boutiques is a commitment to providing a more engaging and multisensory coffee experience, where guests can explore the brand’s dedication to quality, craftsmanship, and sustainability.

Each boutique features three key main spaces: the Coffee as an Art taste area where customers can sample different coffees, the Coffee & Lifestyle discovery area for coffee lovers to explore Nespresso’s range of coffees, machines, and accessories, and the Circularity area - a space that promotes recycling and highlights the brand’s sustainable efforts.

Visitors will have the opportunity to indulge in different recipes, making each interaction deeply personal and engaging. Whether it’s a short-cup such as an espresso or a velvety cappuccino, or a tall-cup such as an Alto or a Carafe, guests can savour every sip while learning about the origins, aromas, and stories behind each carefully created blend.

Adil Khammar, Country Managing Director of Nespresso in UAE comments “Globally, our Nespresso Boutiques serve as the hospitality-inspired retail experience of the brand, and at Nespresso in UAE, our customers are at the heart of everything we do. The launch of these experiential boutiques represents a key milestone for our market. Our customers are looking for meaningful connections, and this is what we are offering with these new boutiques, through discovery, learning, and sharing experiences. Designed with the customer experience at the core, these spaces go beyond traditional retail, offering an interactive and elevated coffee journey. We are thrilled to bring a new dimension to coffee appreciation across the country.”

What makes these new boutiques different?

• Design and Atmosphere: An inviting space was created with elegant materials and thoughtful aesthetics that enhance the coffee experience.
• Coffee Expertise: Coffee afficionados can experience tasting rituals and insights into coffee origins, aromas, and brewing techniques from Nespresso coffee specialists.
• Local Art: Adding a local touch to the overall ambiance through art installations commissioned to local artists, in an effort to create a sense of identity and belonging for all visitors, fostering a deeper connection to the community.
• Sustainability and Recycling: Nespresso's commitment to the environment is showcased with a dedicated Recycling Corner for used capsules and interactive dashboards highlighting sustainability efforts.
• Personalized Service: Customers can enjoy exclusive services like product engraving at the Nespresso Boutiques in Dubai Hills Mall and The Galleria Al Maryah Island.

From the moment guests step inside the new boutiques, they will be transported into a world where coffee craftsmanship meets contemporary design. The open and inviting layouts of the boutiques offer a dedicated space for those looking to discover Nespresso’s signature blends, innovative machines, and sustainable approach to coffee.

Recycling Initiatives

Nespresso remains dedicated to sustainability, integrating impactful recycling initiatives within the new boutiques.

Customers are encouraged to participate in Nespresso’s capsule recycling program by returning used aluminium capsules at the dedicated Recycling Corner. Through this initiative, Nespresso ensures that used capsules are given a second life, reducing waste and promoting a more circular economy. Interactive displays within the boutiques will educate visitors on the positive environmental impact of recycling, reinforcing Nespresso’s ongoing commitment to responsible coffee consumption.

Celebrating Local Art and Culture

In a nod to the region’s rich artistic heritage, Nespresso has commissioned local artists to add a cultural touch to the new boutiques at The Galleria Al Maryah Island and Dubai Hills Mall.

Khalid Al Banna: The “Gargour” Series at Nespresso’s Boutique - The Galleria Al Maryah Island

Khalid Al Banna, a contemporary Emirati artist based in Sharjah, renowned for using collage as a primary technique to explore subject matter pertinent to the history and rapid transformations of his home country, has designed the installation for The Galleria Al Maryah Island boutique which features a striking wall-hanging sculpture from his “Gargour” series. This piece reimagines the traditional Emirati fishing net using steel rods wrapped in fabric that echoes local textile traditions. This seven-piece sculpture, representing the seven emirates of the UAE and striking a balance between past and present, resonates with Nespresso’s commitment to sustainability through the incorporation of aluminium elements.

Khalid Al Banna adds, "The “Gargour” series reflects my exploration of tradition in motion. This installation reinterprets the Emirati fishing net as a bridge between heritage and modernity, weaving together history, craftsmanship, and contemporary materials."

Ahmed Almahri: Arabic Calligraphy at Nespresso’s Boutique – Dubai Hills Mall

Ahmed Almahri is an Emirati Artist renowned for his large-scale calligraphy murals that have contributed to the UAE’s urban landscape. Seamlessly combining tradition and modernity, his calligraphy art piece at the Dubai Hills Mall Boutique reflects the essence of Nespresso through its refinement and minimalism.

The flowing curves and lines of Almahri’s design give a sense of movement, much like the swirl of steam rising from a freshly brewed cup of coffee, symbolizing the richness and smoothness Nespresso strives to deliver with every sip. Derived from the brand’s name, the Arabic letters intertwine, creating an organic and harmonious cross-cultural dialogue that connects ancient Arabic calligraphy with the artist’s contemporary style and the brand’s innovative essence.

Ahmed Almahri shares, "My mural at the Nespresso Boutique in Dubai Hills Mall is a celebration of the beauty and fluidity of Arabic calligraphy. It brings the language to life in a way that connects tradition with contemporary expression. And more than just a visual piece, it is an invitation for visitors to immerse themselves in the world of coffee. It is an immersive piece of art that engages coffee enthusiasts and curious minds alike in a conversation about the cultural and sensory experience that Nespresso offers.”

Celebrate Nespresso Boutique Opening with Exciting Experiences and Exclusive Gifts!

Nespresso in UAE is inviting guests and customers to join in the celebration with exciting opportunities to win amazing prizes and enjoy exclusive gifts. Here’s how anyone can be part of this special moment:

Capture Your Coffee Moment: Win a Nespresso Creatista Machine!

To celebrate the new boutique opening, Nespresso is giving three lucky customers the chance to win the innovative Creatista coffee machine, a must-have for creating barista style coffee at home.

How to Enter the Creatista Competition:

Drop by any of Nespresso’s three new boutiques, capture a favourite in-boutique coffee moment, and share it on Instagram.

Tag @nespresso and use #NespressoUAE in a post to enter the competition.

Ask the Nespresso team in the boutiques on how to submit an entry through the QR code.

The competition is valid from Saturday, April 12, 2025 to Tuesday, April 22, 2025. The winners will be contacted privately by Friday, April 25, 2025.

Be Among the next 100 Customers to Receive an Exclusive Gift

Nespresso in UAE is also rewarding the most enthusiastic Nespresso coffee fans! Starting from Saturday, April 12, 2025, the first 100 customers to make a purchase at each boutique will receive an exclusive gift.

What’s the Gift?

A Nespresso upcycled tote bag, thoughtfully designed with sustainability in mind.

A set Barista Recipe Glasses, perfect for showcasing your iced coffees and lattes.

Visit Nespresso's new boutiques and be part of the excitement! Whether you’re sharing your coffee moments for a chance to win the Nespresso Creatista or being among the first 100 customers to receive a special gift, there’s no better way to celebrate the new Nespresso Boutiques.

With its focus on authenticity, the new Nespresso boutiques at Al Jimi Mall, The Galleria Al Maryah Island, and Dubai Hills Mall are more than just retail concepts; they are an invitation to explore, experiment, and indulge in the world of exceptional coffee, whether you are a longtime Nespresso lover or a curious newcomer