Here, everything is a matter of style and rhythm: lingering lunches, returns from the beach, golden hour at the bar, late dinners, intersecting encounters… coupled with a genuine ease for group and family stays, thanks to thoughtful attention paid to every generation.

The project is led by Zaka Investments (real-estate company) on behalf of Evok Collection (hotel operator), both owned by Pierre Bastid and partnered with Famille C Participations (the investment fund of the Courtin–Clarins family), a strategic shareholder of Evok Collection.

"We build desirability through experience: attention to detail, the art of service, the rhythm of a place. This is what forges a brand’s reputation over time." Romain Yzerman, Managing Director of Evok Collection.

Here, space and gardens set the scene; the rest is a matter of rhythm. Nolinski Golfe de Saint-Tropez is conceived as a destination in its own right: a place to lunch, gather, get ready, dine, and extend the evening, embracing that distinctly Tropezian blend of lightness and elegance. An address that fully embraces pleasure, energy, and the simple desire to be there.

Imagined and designed by Nathan Litera, Nolinski Golfe de Saint-Tropez will express the Nolinski design language in a Riviera interpretation: clean lines, sensuous materials, omnipresent light, and a staging of everyday life shaped for summer.

From morning through to night, the dining venues, bar, pools and wellness club deliver a complete five-star experience, while the kids’ club and teen zone allow families to enjoy the destination without compromise.

Nolinski Golfe de Saint-Tropez will feature 55 rooms and suites with terraces, alongside a restaurant and bar, a wellness and spa area, a kids’ club and teen zone, two swimming pools measuring 18 and 33 metres, a tennis and padel club, landscaped gardens, and concierge service. Located in Gassin, at the gates of Saint-Tropez, the property embodies a Nolinski Riviera where style meets the art of living. The hotel is set to open in April 2027, with reservations opening in July 2026.