Prime68 returns as a contemporary benchmark steakhouse high above the city, defined by serious cuts, serious views and a renewed sense of occasion. Building on its strong market equity and iconic skyline setting, the reimagined venue pairs premium cuts, live-fire cooking and a considered wine programme with renovated interiors inspired by “The Art of Silver,” a design narrative rooted in craft, precision and understated elegance. 

New additions include an enhanced arrival experience with an atmospheric bar, private dining rooms, a chef’s table and a wine display, with every detail carefully reconsidered to bring greater theatre, warmth and refinement to the Prime68 experience. The result is a destination that feels both familiar and newly elevated, shaped by materiality, acoustics, simplicity and the premium dining rituals that have long made classic steakhouses enduringly relevant.

ION introduces a new day-to-night sky lounge high above the city, set across the 71st and 72nd floors, where Dubai’s skyline becomes the starting point for a more layered social experience. Designed as “a neighbourhood in the sky,” ION brings together panoramic views, music-led energy, crafted drinks and sharing plates in a setting that evolves as the hours unfold. By day, it offers a refined place to pause above the city; as golden hour arrives, the atmosphere warms into a more social rhythm; and by night, the space becomes a cinematic lounge shaped by sound, light and connection. 

Prime68 and ION form part of JW Marriott Marquis Hotel Dubai’s wider property enhancement, bringing two distinct new experiences to the city and signalling an exciting new era for the iconic hotel.