The General Entertainment Authority (GEA), in collaboration with Riyadh Season and the Joy Awards, orchestrated the creation of an extraordinary 15.13-meter-tall honorary shield. This monumental achievement reflects Saudi Arabia’s growing influence in the entertainment world, showcasing its ability to host large-scale, high-profile events that capture global attention. The shield’s unveiling symbolizes the Kingdom’s dedication to pushing boundaries in creativity, cultural development, and entertainment excellence.

The ANB Arena in Riyadh set the stage for an unforgettable evening, where the largest honorary shield was officially recognized by Guinness World Records. The event was attended by an array of global celebrities, industry pioneers, and entertainment figures. The presentation of the Guinness certificate to GEA marked a moment of pride for the Kingdom, affirming its status as a cultural powerhouse. The sheer scale of the event demonstrated Saudi Arabia’s ability to host prestigious and world-class entertainment gatherings.

This milestone is more than just a record-breaking feat; it aligns with Saudi Vision 2030, a national strategy aimed at diversifying the economy and establishing the Kingdom as a global entertainment and tourism hub. The success of this initiative further strengthens Saudi Arabia’s commitment to fostering innovation, attracting international audiences, and enhancing its entertainment industry. By continuously breaking records and hosting remarkable events, the Kingdom is well on its way to becoming a leading force in the global cultural landscape.

Joy Awards 2025 was a celebration of excellence, with Hollywood icons and global entertainment figures gracing the event. Among the notable attendees were Anthony Hopkins, Matthew McConaughey, Morgan Freeman, Amanda Seyfried, Kiefer Sutherland, and Christina Aguilera, who brought international recognition to the event. Their presence solidified Saudi Arabia’s ability to attract world-renowned talent and host top-tier entertainment spectacles.

Following this record-breaking achievement, Saudi Arabia is poised for even greater milestones in the entertainment industry. The Kingdom is set to expand its event portfolio, host global festivals, and continue investing in large-scale productions that captivate audiences worldwide. This Guinness World Record is just one of many achievements shaping Saudi Arabia’s future as a global hub for entertainment, creativity, and cultural exchange.