Set on Palm Jumeirah, Serenity at Fairmont The Palm features nine treatment rooms, including two couples’ rooms, and a Thermal Oasis with experience showers, a jacuzzi, steam room, sauna and ice fountain. The spa brings Serenity’s holistic approach to wellness to Dubai, combining traditional healing philosophies with contemporary wellbeing practices.

Serenity was also recognised at brand level, named Luxury Spa Group (Europe), Best Spa Development Group (Portugal) and Best Spa Design Theme (Europe). In Portugal, Serenity at Pine Cliffs, a Luxury Collection Resort, in the Algarve, was named Luxury Destination Spa (Southern Europe), Luxury Spa Retreat (Europe) and Luxury Wellness Centre (Europe), while Serenity at Hyatt Regency Lisbon won Luxury Health & Fitness Spa (Southern Europe), Luxury City Hotel Spa (Southern Europe) and Luxury Wellness Spa (Europe).

Maria D’Orey, Global Director of Serenity, said: “Winning these international awards is a moment of immense pride for all of us at Serenity – The Art of Well Being. This recognition reflects the dedication, professionalism and passion of our entire team, who work every day to offer our guests a truly transformative experience. We are deeply honoured to see our commitment to what we do recognised at the highest international level”.

Klaus Assmann, CEO, Middle East, India and Southeast Asia, United Hospitality Management, said: “Winning twelve titles in a single year is a tremendous achievement and a testament to the strength of the Serenity brand, the dedication of our teams, and our commitment to delivering exceptional wellness experiences across our global portfolio. These accolades reinforce Serenity’s growing international reputation and the important role wellness plays in creating long-term value for our hotel owners and partners. With a strong global pipeline and exciting opportunities ahead, we are confident in Serenity’s continued expansion and its ambition to set new benchmarks in hospitality wellness.”

UHM continues to grow its wellness offering in Dubai. Following its successful launch and operations at TH8 Palm Dubai Beach Resort, Vignette Collection by IHG, UHM’s boutique spa concept Pure – The Essence of Life will soon open at The Creekside Hotel Dubai, an Accor hotel.