Global travel app Skyscanner shares the latest trends shaping industry and traveller behaviour in its Travel Trends 2025 report. While last year was all about cultural exploration, 2025 will build on this as the year of truly shared travel experiences, highlighting the power of collective exploration and discovery.
Built using Skyscanner’s proprietary search data, a specially commissioned traveller survey and trusted industry insights, today Skyscanner reveals its top 10 trending destinations, 10 best-value destinations as well as the future of travel.
The best budget-friendly places in 2025 for UAE travellers
When choosing where to go, cost still plays the most important part. Traveling from the UAE to exciting destinations has become more affordable due to recent airfare reductions. Bucharest, Romania, now offers a 35% price drop, making its historic charm and modern flair more accessible. Trabzon, Turkey, with a 31% fare reduction, is attractive for its natural landscapes and rich history. Beijing, China, has seen a 23% decrease, making ancient wonders like the Great Wall more budget-friendly. Tokyo, Japan, with a 22% drop, offers a blend of traditional culture and modern innovation. Lastly, Baku, Azerbaijan, with a 20% reduction, combines futuristic architecture with rich heritage. These reductions are due to expanded flight routes and increased airline competition, providing travellers with great opportunities to explore these destinations at lower costs.
Collective exploration and discovery top the agenda in 2025
According to the report, travellers are increasingly seeking travel experiences that foster community and collective discovery, aiming for deeper connections and shared adventures.
The top trends in the UAE include:
The most popular places to travel in 2025
The latest travel trends showcase UAE travellers are increasingly interested in a variety of destinations that offer unique experiences, value, and a mix of culture, adventure, and affordability. Below are the top trending destinations for UAE travellers with the biggest year-on-year increase in searches.*
Skyscanner’s Travel Expert, Ayoub El Mamoun, comments: “2025 is set to be the year of collective travel experiences, where the joy of shared adventures and deeper connections will define our journeys. At Skyscanner, we’re excited to see travellers embracing community and discovery, making every trip a memorable story of togetherness. Whether it’s exploring new destinations, experiencing the thrill of sporting events, or connecting with fellow gamers and astro-enthusiasts, the power of collective exploration is transforming the way we travel. We believe that these shared experiences not only enrich our lives but also foster a greater sense of global community and understanding.”
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Discover a land where tradition meets opulence, where ancient cities pulse with life, and where every experience feels tailor-made for the senses. Morocco offers a journey through a world of breathtaking landscapes, rich cultural heritage, and refined luxury. Whether wandering through the labyrinthine souks of Marrakech, sipping mint tea in a private riad, or basking in the glow of the Sahara at sunset, Morocco promises an unparalleled experience that combines elegance, adventure, and authenticity. Welcome to a destination where luxury is not just found in the finest resorts, but in every moment you experience.
In 2025, Britain will host a range of major events and celebrations, including the 250th anniversary of Jane Austen’s birth, the crowning of Bradford as the UK City of Culture, and the arrival of world-class athletes for the Women’s Rugby World Cup.
The year also promises several new openings, from art galleries to boutique hotels, alongside the re-launch of best-loved landmarks. Britain’s scenic landscapes, frequently featured in films and TV shows, are set to be a major draw in 2025. Explore iconic sites through film location tours or get a glimpse of movie magic on a behind-the-scenes studio visit. And for those seeking relaxation or adventure, from stargazing to wellness, there is plenty to enjoy, too.
Halloween in California has evolved from a simple folk festival into a vibrant global cultural phenomenon, attracting visitors from near and far. Every October, the third largest U.S state transforms into a vibrant global celebration, drawing audiences far beyond its American and European roots. For California, the spooky season is making a significant impact, year after year, even in distant regions like the Middle East - thanks to its local festivals, special events and October holiday offerings all focused on family-friendly fun.
From Zombie Bike Parades, Boat Parades of Fright, numerous Boo at the Zoo Events and Pumpkin Festivals galore, California offers state-wide unparalleled family fun Halloween experiences that set it apart from the rest. All the festivals and events are also eagerly awaited and attended by locals, creating great opportunities for everyone to meet, mix and make friends with the welcoming local Californians. With thousands of accommodation options, outdoor adventures and the opportunity to enjoy them all through state-wide road trips, California is quickly becoming a top travel destination for families and young adults from the Middle East looking for a playful destination to visit during the month of October.
Discover a ghoulishly good time with this guide to the most exciting and eerie Halloween events happening across California this spooky season for both families and adults alike. Many of these festivities extend well beyond October 31, offering plenty of time to plan your Halloween holiday ahead!