Through this collaboration, Turkish Airlines has become the launch airline to implement SmartThings technologies in passenger baggage tracking worldwide, showing the national flag carrier’s commitment to digital transformation with passenger-first mindset to elevate the travel experience. Utilizing Samsung’s technology, passengers will also be able to upload a photo of their luggage within SmartThings Find app, helping identify their baggage more easily. The airline aims to extend the use of SmartThings Find beyond baggage services, integrating location-based capabilities into future passenger-focused digital solutions. Commenting on the partnership, Turkish Airlines Chief Information Technologies Officer, Kerem Kızıltunç stated: “Turkish Airlines continues to lead the industry on its road to digitalization. We are delighted to partner with Samsung to leverage their cutting-edge technology for the benefit of our passengers. We will continue to strengthen our industry leadership with technological collaborations that prioritize guest satisfaction and set new standards for the aviation industry.” Samsung Electronics Executive Vice President and Head of SmartThings Jaeyeon Jung said: “Samsung is expanding the SmartThings Find experience through partnerships across industries to help customers stay connected and at ease wherever they are. We are delighted to work with Turkish Airlines to deliver a more convenient and streamlined travel experience.” This strategic collaboration represents another significant step in Turkish Airlines’ unwavering commitment to innovation and excellence. As the national flag carrier of Türkiye, the airline remains dedicated to developing technologies and partnerships that enrich every stage of its guests’ journey.