Commenting on the announcement, Nicolas Renna, Chief Executive Officer at Proactiv Entertainment said: “CHARLIE AND THE CHOCOLATE FACTORY is a legendary musical that has delighted generations, sparking imagination in children while evoking a deep sense of nostalgia for adults who grew up with it. Bringing the Middle East premiere of this production to Abu Dhabi is a special moment for us, creating a spectacular experience for families and audiences young at heart.”

Simone Genatt and Marc Routh, Producers and Co-Owners of Broadway International Group and Broadway Asia said: “Roald Dahl’s CHARLIE AND THE CHOCOLATE FACTORY is a dazzling fantasy for audiences everywhere. This new production features breathtaking special effects and cutting-edge hologauze 3D technology inspired by advanced magic principles. We are thrilled to share the beautiful world of this beloved Broadway musical with Abu Dhabi audiences through a new immersive production, created by an all-Broadway creative team.”

Transforming Willy Wonka’s fantastical factory into a world where the impossible feels possible, renowned Las Vegas-based illusion designer Tim Clothier joins the Broadway creative team, saying: "Willy Wonka is the king of imagination, and designing new stage wizardry for this character is a dream come true.”

The Broadway production of CHARLIE AND THE CHOCOLATE FACTORY premiered in 2017 running for more than 300 performances, followed by a four-year North American tour through 2022. The production also enjoyed a successful run in London’s West End where it received two Olivier Awards. The current global tour is set to travel across Asia, the Middle East, and India over the next two to three years, with stops in major cities including Manila, Hong Kong, Singapore, Beijing, Shanghai, Taipei, Seoul, and more.

CHARLIE AND THE CHOCOLATE FACTORY features music by Marc Shaiman, lyrics by Scott Wittman and Marc Shaiman, book by David Greig, based on the novel by Roald Dahl. Songs from the Motion Picture by Leslie Bricusse and Anthony Newley. Including original direction by four-time Tony Award® winning director Jack O’Brien, and original choreography by Joshua Bergasse, the global tour features Direction by Matt Lenz, Choreography by Alison Solomon, and Musical Supervision by Nate Patten and Greg Jarrett as well as an award-winning Broadway creative, design, and production team. Mark Thompson, set and costume design; Christine Peters, tour scenic design; Jeff Sugg, projections design; Rory Beaton, lighting design; Mike Thacker for Orbital Sound, sound design; Basil Twist, puppet design; and Tim Clothier, illusions. Orchestrations by Doug Besterman, and Musical Arrangements by Marc Shaiman. Casting is by Paul Hardt Casting. Joseph Longthorne serves as General Manager and Tayn Yeo as Associate Manager for Broadway Asia International.

Simone Genatt, Marc Routh, Broadway International Group, and Broadway Asia are Producing, along with Co-Producers HY Culture Company, Doug Meyer Productions, Bergamot Front Row Fund and Willette Klausner. CHARLIE AND THE CHOCOLATE FACTORY is presented in special arrangement with Music Theatre International (MTI), and Broadway Asia Company.