From UAE National Day through Christmas and New Year’s Eve, the programme will mark the season’s biggest occasions. A changing line-up of entertainment and activities will give visitors new reasons to return throughout the festival.

The festival takes inspiration from traditional European festive markets, reimagined in Dubaiscale, through a broader mix of food, retail and entertainment. That spirit is reflected in the campaign line:

“We dreamed of the ultimate winter festival, so we decided to Dubai-it.”

DXB Winter Festival will feature a landmark Christmas tree, a funfair, market streets, open-air cafés and a main stage, bringing together experiences for families, friends and visitors of all ages. Younger visitors can discover Santa’s grotto, enjoy fairground favourites and get creative in workshops, while live performances, festive parades and daily entertainment will run throughout the season, creating plenty to experience across the waterfront.

Reflecting the diversity of the city it calls home, the festival will welcome residents and visitors from across Dubai’s communities.

Created as a recurring seasonal event, DXB Winter Festival aims to become a fixture in Dubai’s winter calendar, returning each year with new programming and experiences.

With entrances from both Dubai Festival City Mall and the bay, the festival will offer convenient access to parking, nearby hotels and the wider waterfront attractions.

DXB Winter Festival will open from 4pm to midnight on weekdays and from 2pm to midnight on weekends.