Positions Dubai Hag Al Leila as a symbolic starting point for the Season of Wulfa, drawing on its deep connection to childhood memories, neighbourhood life, and simple communal joy. Launches the season under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, reinforcing a vision rooted in Emirati, Arab, and Islamic values. Builds the Season of Wulfa around three pillars reflection, connection, and giving, which naturally align with the spirit of Hag Al Leila as a moment of shared happiness and human closeness.

Extends Dubai the celebration beyond a single venue by activating neighbourhoods, cultural institutions, public spaces, shopping destinations, and major landmarks. Allows this wide reach residents and visitors to encounter Hag Al Leila as part of everyday city life rather than a scheduled event. Supports government entities, retail partners, and destination operators the celebrations through family focused activities and interactive experiences that revive traditions in a way that fits modern urban living. Connects this approach younger generations to heritage through accessible and engaging formats.

Reinforces Dubai the Season of Wulfa through strong collaboration between government bodies and private sector partners. Expands this cooperation the scale and diversity of experiences while maintaining a unified cultural vision. Transforms these partnerships heritage celebrations into platforms for social cohesion and shared participation. Confirms this coordinated effort that tradition in Dubai remains a living practice, continuously renewed through collective involvement rather than preserved only as memory.

Through the Season of Wulfa, reshapes Dubai Hag Al Leila into a contemporary cultural experience that honours its roots while embracing the present. Strengthens the season a sense of belonging and reinforces heritage as a shared lifestyle that brings people together across the city.