Introduced Circle Mall a new lifestyle attraction with the opening of Roxy Cinemas, adding a modern cinema destination to the heart of Jumeirah Village Circle. Positioned as more than a place to watch films, presented the new venue as part of everyday entertainment, blending big screen experiences with comfort, convenience, and a relaxed urban lifestyle.
Placed Roxy Cinemas directly inside Circle Mall to offer residents and nearby visitors easy access to entertainment without long drives across the city. Designed the location to suit friends, families, and casual moviegoers, supported by convenient parking and smooth mall access. Strengthened Circle Mall’s role as a local lifestyle hub by combining cinema, dining, and retail in one accessible destination.
Equipped the new cinema with five advanced screens featuring high quality projection and immersive sound systems to showcase the latest releases. Added plush recliner seating to enhance comfort and encourage longer, more relaxed viewing sessions. Balanced technology and seating design to create a premium yet approachable experience suitable for both quick visits and weekend movie nights.
Offered multiple viewing formats to match different preferences and occasions. Delivered the Gold experience with in seat dining, curated food menus, and added comfort touches for guests seeking a more refined outing. Provided the Bronze option as a relaxed premium choice focused on comfort and quality without extras, making it ideal for everyday cinema visits. Positioned this flexibility as a key strength, allowing Roxy Cinemas to fit naturally into different lifestyles and viewing habits.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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