Known as the region’s iconic getaway festival, Snoopy Beats has transformed the coastline overlooking Snoopy Island into a meeting point for international music, regional talent, creative culture and community. Each edition brings an entirely new identity to the shores of Fujairah, creating an immersive three-day escape unlike anything else on the UAE festival calendar.

Set between Snoopy Island and the Hajar Mountains, Milkshake Ranch is a little nostalgic, a little glamorous and packed with just the right amount of mischief. Retro Americana gets dialled up through the wonderfully eccentric lens of Snoopy Beats- think denim and diamonds, rhinestones and rodeo, cowboy cool with a new-age twist- all wrapped in the festival’s signature sense of escapism.

For three days, Sandy Beach becomes the ranch: a colourful playground where music, fashion, art, food and creativity collide, the familiar takes on a fabulous new personality and pretty much anything goes.

Throughout the resort, immersive experiences, markets, unexpected encounters and creative surprises will unfold across countless corners waiting to be explored. Some will be announced. Others are simply meant to be stumbled upon.

Across four stages, the soundtrack to Milkshake Ranch will move between international artists, emerging talent and some of the region’s most exciting promoters and creative communities- bringing different sounds, scenes and energies together for three days on the shores of Fujairah. Music remains the pulse of Snoopy Beats, with discovery at the heart of a programme designed to move beyond any one artist, genre or stage.