The Monaco reveal, held in partnership with Informa Prestige, introduced the beginning of Privé’s international journey. The first experience showcase will take place at Hong Kong Business Aviation Centre, during The Festival of Connoisseurs in November 2026, supported by the Hong Kong Tourism Board and Hong Kong Airport Authority. 

In 2027, Privé will continue its journey across Geneva, St. Moritz and the Riviera, working closely with the teams behind Monaco Yacht Show, BOAT International, Art Monte-Carlo and Top Marques, curating showcases that complement the character, culture and audience of each destination. 

Created for a hand-selected circle of guests, Privé will bring together a select collection of private aircraft, distinguished maisons, culture and hospitality in carefully chosen destinations. 

Privé is shaped around a simple philosophy: quiet privilege with each edition deliberately intimate, embracing a select number of aircraft and a considered guest circle, enabling more personal encounters between guests, aircraft manufacturers and partner maisons. 

Privé places private aviation naturally alongside the craftsmanship, design, travel, hospitality and cultural experiences that reflect the interests and lifestyles of its guests. 

At the centre of Privé is the aircraft.  

A limited number will be presented at each edition, bringing guests closer to the aircraft and the people behind them. Privé is defined not by scale, but by relevance, considered introductions and meaningful conversations.  

Privé gives aircraft manufacturers access to a wider world shaped by craftsmanship, design, gastronomy, travel, culture and hospitality. 

For partner maisons, Privé offers a platform through which to build relationships with a select international circle across key luxury markets. 

Privé has been conceived around access rather than scale. Collaborations will be individually curated, bringing each maison into the Privé world while preserving its character, discretion and identity. 

Attendance is by invitation only, with each edition curated around a select guest circle. 

Tim Hawes, Managing Director of InD said: “Privé has been created from the belief that private aviation sits within a much broader world of craftsmanship, culture, travel and exceptional experiences. Our ambition is not to create something defined by scale, but by the quality of who and what we bring together. Each destination carefully selected, each edition deliberately intimate and every collaboration considered. Monaco was the first opportunity to reveal that vision, and Hong Kong will be the first opportunity to experience it.”