The “Turbo No. 1” sneaker is inspired by the legendary Porsche that was gifted to Louise Piëch on her 70th birthday. This model features a sleek metallic silver exterior that mirrors the car’s iconic design. Inside, the sneakers boast a red and blue tartan pattern, echoing the interior of the original 911 Turbo model. This attention to detail extends to the materials used, with full-grain leather ensuring optimal comfort and a luxurious feel.

The “Turbo 930” sneaker draws inspiration from Dr. Ferry Porsche’s Turbo from 1976. Crafted in Oak Green Metallic, the shoe’s inner lining showcases a green tartan pattern that mirrors the interior of Dr. Porsche’s vehicle. Nubuck leather is used for this model, providing a distinct texture and premium comfort. The design is further enhanced by dynamic vintage turbo lettering on the outside, a subtle Porsche logo, and a tonal 3D-printed Porsche Crest on the heel.

Both the “Turbo No. 1” and “Turbo 930” sneakers feature design elements that nod to the Porsche 911 Turbo’s legacy. The heel section, for example, mimics the car’s characteristic “whale fin” rear spoiler and horizontal red tail lights. The front of the lacing is adorned with a removable plaque that proudly displays the 50th-anniversary lettering. The sneakers are built on Puma’s motorsport-inspired “Road Rider” silhouette, offering a sleek and dynamic look.

In addition to the general release, Porsche and Puma are launching ten exclusive market editions, each inspired by a specific Porsche 911 Turbo car from a selected global market. These editions will be limited to 911 pairs per market and will feature designs based on one of thirty original Porsche color charts from 1975 to 1977. These market-specific designs will only be available in their respective regions, adding an extra layer of exclusivity to this already limited collection.

The 50th anniversary Porsche 911 Turbo limited sneaker editions, including the “Turbo No. 1” and “Turbo 930,” will be available for purchase starting August 29th, 2024, at 9:11 a.m. (CEST). They will be priced at 169 Euros (RRP) and can be purchased through shop.porsche.com and the Porsche Museum Shop in Stuttgart, Germany. Each pair will come with an additional set of black laces for customization, packaged in an exclusive black Porsche Puma sports bag that underscores the premium nature of this release.

This collaboration between Porsche and Puma beautifully merges the world of luxury automotive design with high-end sportswear, creating a unique collectible that honors both brands’ legacies.