The experience is divided into various zones, each designed to recreate iconic moments from Messi’s journey. From entering a replica locker room to stepping into virtual challenges that mimic real-game scenarios, visitors are treated to an immersive environment powered by advanced visual technologies. Whether it's passing drills, shooting practice, or simply standing face-to-face with a game-changing play, guests feel like part of Messi’s team.

The journey includes interactive storytelling zones where Messi’s historic goals and career milestones are replayed using cinematic visuals and oversized screens. From his debut goal for Argentina to lifting the World Cup, every moment is carefully staged to evoke emotion and allow fans to relive the glory as if they were there. This part of the experience transforms football highlights into a personal memory.

Beyond watching and listening, guests can participate in football challenges that test their own skills. Whether it's precision passing, penalty shots, or fast-paced dribbling, each activity mirrors Messi’s playing style and invites fans to channel their inner number 10. The hands-on setup makes it ideal for children, teens, and adults looking to challenge themselves in a fun and engaging way.

The Messi Experience launches on May 23 at Dubai Festival City Mall one of the city’s top entertainment hubs. Easily accessible for both locals and tourists, the venue provides a vibrant setting for a world-class event. Tickets are available through dedicated platforms, and early arrival is recommended, especially on weekends, to avoid long waits and enjoy the full experience at a comfortable pace.