Aufguss has been a part of sauna culture in Central and Northern Europe for over a century. However, the modern theatrical version complete with storylines, dramatic performances, and choreographed towel-waving originated in South Tyrol, Italy. It quickly spread to elite wellness destinations, where spa enthusiasts embraced the blend of entertainment and relaxation.

Unlike traditional saunas, where silence and stillness are the norm, Aufguss is a high-energy, engaging experience. A saunameister, or sauna master, takes center stage, dressed in themed costumes, throwing essential oil-infused ice onto hot stones. As the steam rises, they use rapid, skillful towel movements to circulate heat and aromas. With background music, lighting effects, and even moral lessons woven into the session, attendees become active participants, clapping, cheering, and fully immersing themselves in the ritual.

Several luxury spas across Europe have perfected the art of Aufguss, offering visitors an unforgettable experience. Some of the top destinations include:

• Preidlhof, Italy : A five-star adults-only retreat with a dedicated sauna tower and world-class Aufguss performances.
• AIRE Ancient Baths, Spain : A candlelit, Roman-style spa in Barcelona that combines essential oils with meditative rituals.
• Aqua Dome, Austria : A breathtaking wellness resort where Aufguss sessions take place in glass-walled saunas with views of the snow-covered Alps.

Aufguss is more than just a sauna experience it’s an art form. The combination of sensory stimulation, emotional storytelling, and communal energy makes it a unique wellness practice. While the trend is deeply rooted in European spa culture, its popularity is expanding, with spas in the UK and beyond beginning to adopt this theatrical approach to relaxation.

For those seeking an unconventional yet deeply rejuvenating spa experience, Aufguss offers the perfect blend of heat therapy, entertainment, and cultural immersion. Whether in a luxurious Alpine retreat or a modern urban spa, this sauna ritual is redefining how people experience wellness.