Perfect Moment, the luxury skiwear and lifestyle brand born in Chamonix, and BWT Alpine F1 Team have joined forces to launch a winter capsule collection that merges Alpine’s bold racing identity with Perfect Moment’s technical, performance-led skiwear. The campaign for the capsule was shot at the Alpine Enstone factory and features shots from inside the wind tunnel, marking the first time a fashion brand has captured a campaign in such a setting. The shoot highlights the fusion of motorsport precision and alpine expertise, bringing the speed, energy and technicality of F1 into the world of skiwear.
Jane Gottschalk, Co-Founder and Creative Director at Perfect Moment, says:
"Shooting the campaign at the Alpine Enstone factory and inside the iconic wind tunnel was an incredible moment, and the perfect backdrop to highlight the technical precision of both brands. For the collection, we combined Alpine’s racing heritage with our technical capabilities and distinct DNA to create pieces that are functional, high-performance, but unmistakably Perfect Moment. Launching in Abu Dhabi at the F1 season finale links the thrill of the track with the start of the ski season."
The Perfect Moment x Alpine winter capsule features ski jackets, knitwear and ski suits in Alpine F1 Team’s iconic blue and pink palette, accented with dynamic contrasting details. Circuit-line graphics trace the contours of the ski suits, while green and red wheel-bolt markings reference left- and right-side indicators used in the Alpine garage.
Signature Perfect Moment silhouettes are enhanced with Alpine branding, embroidered patches and considered trims, reflecting the craftsmanship and identity of both brands. The collection also includes knitwear and après-ski essentials that transition seamlessly from slopes to chalet, with selected accessories completing the offering, bringing together technical performance and motorsport-inspired design in one cohesive winter wardrobe.
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