The store is fitted with the current design concept first revealed in Milan’s flagship boutique on Corso Venezia which features sleek lines in pale oak, the signature wood chosen for the interiors, covering the interior walls and then thin, vertical slit platinum metal mesh screens hung from the ceiling to filter the light, allowing a muted view of the furniture displayed. 

The underlying concept behind the store is to create a distinctive atmosphere through a combination of products that range from furniture and furnishings to accessories, décor and fabrics – for both day and night zones – carefully selected for their compatibility in terms of shape, material and colour, and all displayed within a bright but softly lit environment. The space is illuminated with natural light that floods through the glass store front and large windows. The Armani/Casa symbol, the iconic Logo Lamp, has been etched into the wooden panels of the walls. 

The dynamic, streamlined design of displays underlines the sense of a constantly evolving project, a living environment and bold creativity. The main colour is platinum, with its soft, stylish look, contrasted here and there with the colour tones of objects and accessories. Elegant and fluid, the general effect is one of luxurious freshness, characteristic of the brand.

The space showcases the current season’s novelties, including furniture, lamps, upholstered pieces and accessories as well as wallcoverings, fabrics, rugs and textiles.