The New Lancia Ypsilon makes its first appearance in France since its official unveiling at the Italian Embassy in Paris last July. Known for its cutting-edge technology and timeless design, this model represents the epitome of Lancia’s modern approach to automotive elegance. The car is available for test drives at the event, featuring both 100% electric and hybrid engines. The Ypsilon’s signature features include advanced onboard technology, a dual 10.25-inch display, Level 2 autonomous driving, and its distinctive lighting design.

Lancia’s Pu+Ra HPE concept car, a manifesto for the brand’s next decade, plays a central role at the Chantilly Concours d'Élégance. This streamlined electric vehicle blends futuristic design with aerodynamic efficiency. It sets the stage for Lancia’s ambitions in electrification, offering best-in-class range, reduced charging times, and a focus on sustainability. Pu+Ra HPE’s presence at the event is a clear statement of Lancia’s forward-thinking vision.

A true racing icon, the Lancia Stratos will also be on display, showcasing the brand’s rich history in motorsports. Known for its “brutal and efficient” design, the Stratos helped cement Lancia’s status as the most successful brand in rallying history. Its round taillights and bold interior design still influence modern Lancia models like the Ypsilon, proving that its design ethos remains contemporary even today.

With France being a key market in Lancia’s international expansion, the brand plans to establish a robust network of 25 showrooms and 80 after-sales service points by 2025. The first New Lancia Ypsilon units will be delivered to French customers by late 2024, offering a versatile range of electric and hybrid versions with three trim levels.

The participation of Lancia in this prestigious event marks its commitment to blending heritage with innovation, solidifying its position as a leader in luxury automotive design.